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Hi, I’m Zsófia Anna.

I turn complex enterprise services into clearer customer journeys, digital workflows and scalable knowledge experiences.

Service Designer and service transformation professional with an engineering background — working where customer needs, business processes and complex enterprise systems meet.

Based in Budapest · Working internationally · Open to remote opportunities

Portrait of Zsófia Anna Somogyi

Where I work

  • 01

    Customer needs

    Research, journeys and expectations of the people using a service.

  • 02

    Service & business processes

    How requests, responsibilities and handovers actually flow.

  • 03

    Technical & operational reality

    Platforms, data quality and what systems can realistically support.

I translate ambiguity into structured, practical improvements.

Selected case studies

Three ways of making complex services work better

From customer experience, through service delivery, to complex systems and information.

Beyond individual projects

Scaling customer-centred methods and building capability

Alongside the case studies, my UX Champion role focused on helping customer-centred thinking travel further than a single workshop.

  • Building UX awareness

    Presented the value of UX — beyond UI — to a wider international department, connected to a live digital-service initiative.

  • Leadership forums

    Contributing the UX perspective as UX expert in quarterly management and system improvement (CIP) meetings since late 2025.

  • UX community

    Active in an international UX Champion network and annual internal UX conventions.

  • Cross-service facilitation

    Applied one improvement approach across different services, regions and collaboration models.

Looking for someone who can connect customers, processes and systems?